{"title":"Daytime Dresses","description":null,"products":[{"product_id":"serena-maxi-white","title":"Serena Maxi Dress","description":"\u003cp data-start=\"98\" data-end=\"309\"\u003eIntroducing the ‘\u003cem\u003eSerena Maxi\u003c\/em\u003e’ – a striking fusion of modern structure and fluid elegance.\u003cbr data-start=\"191\" data-end=\"194\"\u003eReimagined in a soft white hue, this strapless gown brings a fresh, luminous feel to a timeless silhouette. The sculpted bodice is crafted from sleek non-stretch crepe, designed to contour the body and create a beautifully structured shape. The asymmetrical bodice hem adds a contemporary edge, while the lace-up back allows for a cinched, tailored fit that enhances the waist. Flowing from the hips, the chiffon skirt moves effortlessly with every step, creating soft volume and graceful movement. A dramatic thigh-high split introduces a bold, confident touch, balancing sophistication with modern allure. The look is completed with a matching chiffon scarf, adding an elevated, editorial finish to this refined piece.\u003c\/p\u003e\n\u003cp data-start=\"926\" data-end=\"1088\"\u003eWHERE TO WEAR:\u003cbr data-start=\"940\" data-end=\"943\"\u003e\u003cmeta charset=\"utf-8\"\u003eSpring events, elegant daytime occasions, sunset dinners, destination weddings, garden parties, formal celebrations, and sophisticated soirées.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"1090\" data-end=\"1175\"\u003eUNDERWEAR SOLUTION:\u003cbr data-start=\"1109\" data-end=\"1112\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe bodice provides moderate support. We recommend silicone nipple covers or a strapless bra for a flawless finish.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"1177\" data-end=\"1196\"\u003eStretch Factor: 2\/3\u003c\/p\u003e\n\u003cp data-end=\"876\" data-start=\"815\"\u003eDress Length: Approx. 150cm\u003cbr data-end=\"849\" data-start=\"846\"\u003eGentle Dry Clean Only\u003c\/p\u003e\n\u003cp data-end=\"919\" data-start=\"878\"\u003eModel: 1.73m (5'8\") wearing size XS\u003c\/p\u003e","brand":"Isselle","offers":[{"title":"White \/ XS","offer_id":58352352887158,"sku":"G202509258649-24-24847","price":119.95,"currency_code":"EUR","in_stock":true},{"title":"White \/ S","offer_id":58352352919926,"sku":"G202509258649-25-24847","price":119.95,"currency_code":"EUR","in_stock":true},{"title":"White \/ M","offer_id":58352352952694,"sku":"G202509258649-26-24847","price":119.95,"currency_code":"EUR","in_stock":true},{"title":"White \/ L","offer_id":58352352985462,"sku":"G202509258649-27-24847","price":119.95,"currency_code":"EUR","in_stock":true},{"title":"White \/ XL","offer_id":58352353018230,"sku":"G202509258649-28-24847","price":119.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/2909\/4518\/files\/227.png?v=1785176098"},{"product_id":"serena-blue","title":"Serena Maxi Dress","description":"\u003cp data-start=\"98\" data-end=\"309\"\u003eIntroducing the ‘\u003cem\u003eSerena Maxi\u003c\/em\u003e’ – a striking fusion of modern structure and fluid elegance.\u003cbr data-start=\"191\" data-end=\"194\"\u003eReimagined in a soft baby blue hue, this strapless gown brings a fresh, luminous feel to a timeless silhouette. The sculpted bodice is crafted from sleek non-stretch crepe, designed to contour the body and create a beautifully structured shape. The asymmetrical bodice hem adds a contemporary edge, while the lace-up back allows for a cinched, tailored fit that enhances the waist. Flowing from the hips, the chiffon skirt moves effortlessly with every step, creating soft volume and graceful movement. A dramatic thigh-high split introduces a bold, confident touch, balancing sophistication with modern allure. The look is completed with a matching chiffon scarf, adding an elevated, editorial finish to this refined piece.\u003c\/p\u003e\n\u003cp data-start=\"926\" data-end=\"1088\"\u003eWHERE TO WEAR:\u003cbr data-start=\"940\" data-end=\"943\"\u003e\u003cmeta charset=\"utf-8\"\u003eSpring events, elegant daytime occasions, sunset dinners, destination weddings, garden parties, formal celebrations, and sophisticated soirées.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"1090\" data-end=\"1175\"\u003eUNDERWEAR SOLUTION:\u003cbr data-start=\"1109\" data-end=\"1112\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe bodice provides moderate support. We recommend silicone nipple covers or a strapless bra for a flawless finish.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"1177\" data-end=\"1196\"\u003eStretch Factor: 2\/3\u003c\/p\u003e\n\u003cp data-end=\"876\" data-start=\"815\"\u003eDress Length: Approx. 150cm\u003cbr data-end=\"849\" data-start=\"846\"\u003eGentle Dry Clean Only\u003c\/p\u003e\n\u003cp data-end=\"919\" data-start=\"878\"\u003eModel: 1.73m (5'8\") wearing size XS\u003c\/p\u003e","brand":"Isselle","offers":[{"title":"Baby Blue \/ XS","offer_id":58352353050998,"sku":"G202509258649-20-24847","price":119.95,"currency_code":"EUR","in_stock":true},{"title":"Baby Blue \/ S","offer_id":58352353083766,"sku":"G202509258649-21-24847","price":119.95,"currency_code":"EUR","in_stock":true},{"title":"Baby Blue \/ M","offer_id":58352353116534,"sku":"G202509258649-22-24847","price":119.95,"currency_code":"EUR","in_stock":true},{"title":"Baby Blue \/ L","offer_id":58352353149302,"sku":null,"price":119.95,"currency_code":"EUR","in_stock":true},{"title":"Baby Blue \/ XL","offer_id":58352353182070,"sku":null,"price":119.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/2909\/4518\/files\/NEW_4_95f78bd3-8137-4a8d-ac5c-cb6bcfd24867.png?v=1785176099"},{"product_id":"serena-pink","title":"Serena Maxi Dress","description":"\u003cp data-end=\"309\" data-start=\"98\"\u003eIntroducing the ‘\u003cem\u003eSerena Maxi\u003c\/em\u003e’ – a striking fusion of modern structure and fluid elegance.\u003cbr data-end=\"194\" data-start=\"191\"\u003eReimagined in a soft pink hue, this strapless gown brings a fresh, luminous feel to a timeless silhouette. The sculpted bodice is crafted from sleek non-stretch crepe, designed to contour the body and create a beautifully structured shape. The asymmetrical bodice hem adds a contemporary edge, while the lace-up back allows for a cinched, tailored fit that enhances the waist. Flowing from the hips, the chiffon skirt moves effortlessly with every step, creating soft volume and graceful movement. A dramatic thigh-high split introduces a bold, confident touch, balancing sophistication with modern allure. The look is completed with a matching chiffon scarf, adding an elevated, editorial finish to this refined piece.\u003c\/p\u003e\n\u003cp data-end=\"1088\" data-start=\"926\"\u003eWHERE TO WEAR:\u003cbr data-end=\"943\" data-start=\"940\"\u003e\u003cmeta charset=\"utf-8\"\u003eSpring events, elegant daytime occasions, sunset dinners, destination weddings, garden parties, formal celebrations, and sophisticated soirées.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"1175\" data-start=\"1090\"\u003eUNDERWEAR SOLUTION:\u003cbr data-end=\"1112\" data-start=\"1109\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe bodice provides moderate support. We recommend silicone nipple covers or a strapless bra for a flawless finish.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"1196\" data-start=\"1177\"\u003eStretch Factor: 2\/3\u003c\/p\u003e\n\u003cp data-start=\"815\" data-end=\"876\"\u003eDress Length: Approx. 150cm\u003cbr data-start=\"846\" data-end=\"849\"\u003eGentle Dry Clean Only\u003c\/p\u003e\n\u003cp data-start=\"878\" data-end=\"919\"\u003eModel: 1.73m (5'8\") wearing size XS\u003c\/p\u003e","brand":"Isselle","offers":[{"title":"Pink \/ XS","offer_id":58352353214838,"sku":"G202509258649-49-24847","price":119.95,"currency_code":"EUR","in_stock":true},{"title":"Pink \/ S","offer_id":58352353247606,"sku":"G202509258649-50-24847","price":119.95,"currency_code":"EUR","in_stock":true},{"title":"Pink \/ M","offer_id":58352353280374,"sku":"G202509258649-51-24847","price":119.95,"currency_code":"EUR","in_stock":true},{"title":"Pink \/ L","offer_id":58352353313142,"sku":"G202509258649-52-24847","price":119.95,"currency_code":"EUR","in_stock":true},{"title":"Pink \/ XL","offer_id":58352353345910,"sku":"G202509258649-53-24847","price":119.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/2909\/4518\/files\/234_7cb0bdf7-32c8-4872-9da9-da03911dd68b.png?v=1785176100"},{"product_id":"serena-butter-yelllow","title":"Serena Maxi Dress","description":"\u003cp data-start=\"98\" data-end=\"309\"\u003eIntroducing the ‘\u003cem\u003eSerena Maxi\u003c\/em\u003e’ – a striking fusion of modern structure and fluid elegance.\u003cbr data-start=\"191\" data-end=\"194\"\u003eReimagined in a soft butter yellow hue, this strapless gown brings a fresh, luminous feel to a timeless silhouette. The sculpted bodice is crafted from sleek non-stretch crepe, designed to contour the body and create a beautifully structured shape. The asymmetrical bodice hem adds a contemporary edge, while the lace-up back allows for a cinched, tailored fit that enhances the waist. Flowing from the hips, the chiffon skirt moves effortlessly with every step, creating soft volume and graceful movement. A dramatic thigh-high split introduces a bold, confident touch, balancing sophistication with modern allure. The look is completed with a matching chiffon scarf, adding an elevated, editorial finish to this refined piece.\u003c\/p\u003e\n\u003cp data-start=\"926\" data-end=\"1088\"\u003eWHERE TO WEAR:\u003cbr data-start=\"940\" data-end=\"943\"\u003e\u003cmeta charset=\"utf-8\"\u003eSpring events, elegant daytime occasions, sunset dinners, destination weddings, garden parties, formal celebrations, and sophisticated soirées.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"1090\" data-end=\"1175\"\u003eUNDERWEAR SOLUTION:\u003cbr data-start=\"1109\" data-end=\"1112\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe bodice provides moderate support. We recommend silicone nipple covers or a strapless bra for a flawless finish.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"1177\" data-end=\"1196\"\u003eStretch Factor: 2\/3\u003c\/p\u003e\n\u003cp data-end=\"876\" data-start=\"815\"\u003eDress Length: Approx. 150cm\u003cbr data-end=\"849\" data-start=\"846\"\u003eGentle Dry Clean Only\u003c\/p\u003e\n\u003cp data-end=\"919\" data-start=\"878\"\u003eModel: 1.73m (5'8\") wearing size XS\u003c\/p\u003e","brand":"Isselle","offers":[{"title":"Butter Yellow \/ XS","offer_id":58352355901814,"sku":"G202509258649-0-24847","price":119.95,"currency_code":"EUR","in_stock":true},{"title":"Butter Yellow \/ S","offer_id":58352355934582,"sku":"G202509258649-1-24847","price":119.95,"currency_code":"EUR","in_stock":true},{"title":"Butter Yellow \/ M","offer_id":58352355967350,"sku":"G202509258649-2-24847","price":119.95,"currency_code":"EUR","in_stock":true},{"title":"Butter Yellow \/ L","offer_id":58352356000118,"sku":"G202509258649-3-24847","price":119.95,"currency_code":"EUR","in_stock":true},{"title":"Butter Yellow \/ XL","offer_id":58352356032886,"sku":"G202509258649-4-24847","price":119.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/2909\/4518\/files\/2-topaz-sharpen-face-22.png?v=1785176117"},{"product_id":"giulia","title":"Giulia Mini Dress","description":"\u003cp data-start=\"0\" data-end=\"269\"\u003eIntroducing the ‘Giulia Mini’ – a playful blend of vintage charm and modern femininity. Designed in a timeless black polka dot print, this flirty mini dress features a flattering square halter neckline that beautifully frames the shoulders and décolletage.\u003c\/p\u003e\n\u003cp data-start=\"271\" data-end=\"601\"\u003eThe structured bodice is shaped with princess seams to enhance the silhouette, while the shirred back panel and lace-up detail create a perfectly cinched, adjustable fit at the waist. Flowing from the hips, the voluminous puffball skirt adds a fun, statement-making finish that feels both romantic and fashion-forward.\u003c\/p\u003e\n\u003cp data-start=\"603\" data-end=\"732\"\u003eChic, feminine and effortlessly eye-catching, the Giulia Mini is made for moments that call for confidence and playful elegance.\u003c\/p\u003e\n\u003cp data-start=\"734\" data-end=\"879\"\u003eWHERE TO WEAR:\u003cbr data-start=\"748\" data-end=\"751\"\u003eBrunch dates, garden parties, summer events, vacations, birthday celebrations, girls’ nights out, and stylish daytime occasions.\u003c\/p\u003e\n\u003cp data-start=\"881\" data-end=\"951\"\u003eUNDERWEAR SOLUTION:\u003cbr data-start=\"900\" data-end=\"903\"\u003eSeamless underwear or strapless bra recommended.\u003c\/p\u003e\n\u003cp data-start=\"953\" data-end=\"972\"\u003eStretch Factor: 1\/3\u003c\/p\u003e\n\u003cp data-start=\"974\" data-end=\"1009\"\u003e\u003cmeta charset=\"utf-8\"\u003eModel: 1.73m (5'8\") wearing size XS.\u003c\/p\u003e","brand":"Isselle","offers":[{"title":"Black and White \/ XS","offer_id":58352357704054,"sku":"G202603548414-3-24847","price":89.95,"currency_code":"EUR","in_stock":true},{"title":"Black and White \/ S","offer_id":58352357736822,"sku":"G202603548414-0-24847","price":89.95,"currency_code":"EUR","in_stock":true},{"title":"Black and White \/ M","offer_id":58352357769590,"sku":"G202603548414-1-24847","price":89.95,"currency_code":"EUR","in_stock":true},{"title":"Black and White \/ L","offer_id":58352357802358,"sku":"G202603548414-2-24847","price":89.95,"currency_code":"EUR","in_stock":true},{"title":"Black and White \/ XL","offer_id":58352357835126,"sku":"G202603548414-4-24847","price":89.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/2909\/4518\/files\/33-topaz-sharpen-face-6.png?v=1785176121"}],"url":"https:\/\/isselle.co.uk\/collections\/daytime-dresses.oembed","provider":"ISSELLE","version":"1.0","type":"link"}